The Auto Professor is Shaking Up the Auto Industry with Real World Safety

 In News and Press


The Auto Professor® Set to Shake Up the U.S. Auto Industry with Real World Safety Data to Fully Inform Car Buying Consumers

Website Launch Is a Game Changer for How Consumers Will Choose and Purchase Cars

PHOENIX (October 24, 2018) —  Today world renowned car safety expert and Arizona State University Engineering Emerita Professor Dr. Norma Faris Hubele launched, a groundbreaking new website that provides the only complete and reliable car safety rating system based on real-life crash data.   Unlike the NHTSA 5-Star Safety Ratings and IIHS Safety Awards that are based on crash test dummies in a controlled lab, The Auto Professor’s Auto Grades® ranking system is based on years of federal crash statistics giving users the true and historically accurate protection level of over 4,000 make-model-year vehicles.

The Auto Professor’s free Auto Grades system was created from data that shows which drivers walked away from the worst crashes and which did not.  Using 30 years of extensive auto safety knowledge coupled with data mining expertise and statistics, Dr. Hubele and her team of Data Scientists created this easy to use Auto Grades system:

  • A, A-:               Top-tier driver protection.
  • B+, B, B-:          Better-than-average driver protection.
  • C+, C, C-:          At or below-average driver protection.
  • D+, D, D-:         Subpar driver protection.
  • F:                     Bottom-tier driver protection.

Auto Grades also takes safety a step further by offering personalized grades by age and gender – information that no one has ever offered before.  Information that will help consumers, personally, make the safest and best choice possible when buying or leasing their next car, SUV or truck.

Additionally, where other car safety rating systems are based only on comparing cars of similar class and weight, the Auto Grades is a more realistic rating system because it allows users to compare any vehicle on the road no matter the size.  Users can compare up to three vehicles at a time, and at the end of their search send their entire Auto Grades report via email to themselves, family or friends.

In the blog-style “Car Safety Guide” section of the site the data scientist team intends to educate car buyers about topics that affect their decisions. For instance, it will cover areas from exploring safety technologies, such as forward collision warning systems, to expert commentary on how age relates to safety.  This section is regularly updated to educate car buyers with comprehensive expert insight before they purchase or lease the next vehicle for themselves or family members.

“Even the best drivers can end up in the worst crashes and The Auto Professor wants to create a world where everyone walks away from a crash,” said Dr. Hubele. “The Auto Professor site is dedicated to educating consumers about the real safety record of cars and believes that consumers deserve to know more about the cars they drive or purchase. A car’s track record of protecting its drivers in the worst crashes is crucial information for everyone.”


The Auto Professor® is the newest and most trusted resource for safety-minded car buyers.  The website unlocks real crash data and provides unbiased automobile safety information based on real user experience. The unique Auto Grades® system was developed by The Auto Professor, Dr. Norma Faris Hubele – a passionate consumer advocate, professor, and automotive safety expert. As an expert witness in over a hundred court cases, Dr. Hubele’s statistical findings are now made public through The Auto Professor website, offering unparalleled driver protection information that other rating systems simply cannot deliver. At The Auto Professor we take safety seriously…because it would be irresponsible not to.


Press Contacts:
Jen Rogers | | 201.286.1979
Lori Jung | | 917.399.6962

Working together to create a world where everyone walks away from a crash.