In The Media

In the era of big data, the roads in our neighborhoods can be designed to be safer.

Ahwatukee Foothills News
Using data to make our roads safer
May 8, 2024

Are machines really smarter than human drivers?

Ahwatukee Foothills News
A lesson in automation: woman beats machine
May 1, 2024

Engineers need to consider what is truly needed for elderly passengers.

Ahwatukee Foothills News
Driverless taxis for elderly lack humane element
April 9, 2024

Important technology for seniors is coming.

Ahwatukee Foothills News
Car safety for seniors at a crossroads
March 21, 2024

Technology is not ready to solve the drunk driving problem.

Ahwatukee Foothills News
Seeking a technology fix to a social problem
February 15, 2024

The Auto Professor teaches us a lesson about deal making in the auto industry.

Ahwatukee Foothills News
The deal with chickens, trucks and the UAW
November 8, 2023

Are autonomous vehicles safe? The Auto Professor weighs in.

Ahwatukee Foothills News
Autonomous vehicle safety concerns grow
November 1, 2023

The unpleasant experience of a fellow who rented an electric vehicle for the weekend teaches us some important lessons.

Ahwatukee Foothills News
EV rental takes Valley visitor on wild ride
October 25, 2023

President Ronald Regan’s policy of “trust but verify” is now common practice in car safety. Our newest cars are equipped with the latest driver-assist technology, but we will need to pay attention.

Ahwatukee Foothills News
Vehicles need verification, not just our trust
September 6, 2023

Phoenix is electrifying. The City Council aims to have at least 280,000 battery-powered electric vehicles (BEVs) on local roads by 2030.

Ahwatukee Foothills News
As city electrifies, BEV owners share pros, cons
August 20, 2023

The self-driving future is approaching rapidly as Mercedes-Benz obtains approval to sell vehicles with a powerful self-driving system in Nevada and California.

Ahwatukee Foothills News
Self-driving future unclear, but fast approaching
August 2, 2023

If that battery is not reliable or if for some reason the consumer isn’t aware of how to override a problem with the battery, then you can have real safety problems.

ABC 15
Self-Arizona driver says he was ‘trapped’ in hot Tesla after battery died future unclear, but fast approaching
July 31, 2023

Regulators are aware of the risk pedestrians face. But once again, they are taking the slow road to safety.

Ahwatukee Foothills News
Opinion: The Slow Road to Pedestrian Safety in U.S.
July 12, 2023

Managing car safety has changed. Now, with the widespread and diverse technology in our cars, federal regulators are forced to relay more on recalls.

Ahwatukee Foothills News
Opinion: Promoting Car Safety by Recall is a Risky Strategy
May 31, 2023

On the surface, an EV sounds safe. Early hybrids and EVs earned a reputation for being reliable and simplistic. Add in the safety inherent in a larger vehicle, like a pickup or SUV, and you have what sounds to be a perfect first car for your teen. But buyer beware.

Ahwatukee Foothills News
Opinion: Some Mother’s Day Advice On Electric Vehicles
May 13, 2023

Ford’s commercial for the Explorer Men’s Only Edition is a fun way to pay tribute to women’s contributions to the auto industry.

Automotive News
More to do to keep women safe in cars
March 6, 2023

Norma is interviewed about her new book Backseat Driver: The Role of Data in Great Car Safety Debates.

PBS Horizon Interview
New book and rating system highlight clash over car safety
March 6, 2023

Using the European-developed new female test dummy could save thousands of lives.

Ahwatukee Foothills News
Women Finally Get a Seat in Car Safety Tests
March 1, 2023

You have to think about what I need to protect myself. And that’s why we created the Auto Grades, because there’s nothing out there that helps women make decisions, except our Grades.

Daily Independent
Car Safety Can Be Better For Women
January 30, 2023

Instead, legal entities worldwide are moving to curb Tesla’s marketing of the Autopilot system.

Ahwatukee Foothills News
Opinion: Who’s to blame when self-driving cars kill?
November 15, 2022

Because safety on the road should be a right, not a matter of have and have not.

Ahwatukee Foothills News
Opinion: Public raises weighty issue in car safety rating update
May 20, 2022

Yes, one could speculate that without the Genesis’ safety devices, Woods likely would have died. By today’s standards, the Genesis appears relatively safe…But as drivers, we can treat this as a teaching moment. We need to remember to pay attention and not push the limits of our cars’ safety systems. 

Ahwatukee Foothills News
Tiger’s crash: cars are safer, but don’t push the limits
March 4, 2021

State mandates for occupants to wear seat belts came nearly 2 decades after their availability. As of late November, 37 states have some kind of COVID-19 mask mandate and the remaining states recommend them in some situations. But unlike seat belts, we can’t wait decades for people to make face masking a habit. COVID-19 so far has killed more than 10 times the Americans that have died in car crashes this year.

Ahwatukee Foothills News
Face Masks and Seat Belts: How to Change Habits
Dec 17, 2020

As a mother, I know how hard it is to get your kids’ attention. So let me suggest an approach that they will grasp immediately because it involves their smartphone. Help them picture a shattered phone screen and then think about a shattered windshield of a car. One is an inconvenience. The other is a lifelong tragedy.

Ahwatukee Foothills News
Consider a Smart Approach to Teens / Car Safety
Oct 21, 2020

In one swoop, you can get information on many of the orphaned cars immediately.” -as Lorraine describes why The Auto Professor provides an important missing link in car safety.

Lorraine Explains: Why you won’t find crash-test results for these car brands
Sept 7, 2020

I am an educator and think that young students should be encouraged in every way possible to challenge themselves. Membership in the club is a good example of that willingness to be challenged .”

The Chandler Arizonan
Prof Energizes Willis Junior High Mathletes
February 23, 2020

Football players expect helmet makers to keep up with the times and keep them safe. Car buyers need to do the same with our country’s outdated car safety rating system.”

AZCentral, part of the USA Today network, Opinion Contributor
Are new cars really as safe as we think? The feds aren’t doing much to find out
February 3, 2020

Tesla’s bold claim forced NHTSA [our federal government] to openly admit the rating system’s limitations.”

Ahwatukee Foothill News, Opinions, Guest Writer
Tesla’s Boldness May Save Your Life
Sept 18, 2019

In summary, these laboratory-based systems produce ratings based on limited data and unrealistic situations.”

Why a 5-Star Safety Rating Doesn’t Mean Your Car is Safe
Sept 17, 2019

And I realized that not only were young people but older people were being put at risk by this system of crashing vehicles in laboratories with plastic dummies that represented an idealized man or an idealized small woman.”

npr KJZZ 91.5
ASU Researcher: Car Safety Ratings Don’t Consider Older Drivers
July 10, 2019

People think they’re making a smart choice when they buy a 5-star rated car, but that rating has nothing to do with real, everyday risk.”

Yahoo Finance
Researcher says star rating system gives public false sense of security
May 23, 2019

You can think of our Auto Grades as the ultimate user experience. It tells you what has happened to real people in real crashes.”

Jason Luber’s The Driving You Crazy Podcast
E124 – In My Day We Drove Our Cars – And We liked It
May 15, 2019

What I have done is taken the knowledge that I’ve gained over the past 30 years and converted it into information useful for consumers.”

ABC 15 Phoenix “Operation Safe Roads”
Car Safety Grades: Former ASU Professor Launches Free Service to Grade Cars on Safety
May 2, 2019

ABC 7 Denver “Money > Consumers”
Car Safety Grades: Former Professor Launches Free Service to Grade Cars on Safety
May 7, 2019

The Auto Professor is an unbiased tool you can use to, if not predict, at least see how your vehicle has fared in collisions past… I was relieved that the car I own gets the same grade for my son as it does for me. Hubele says it’s important to consider all the drivers when you’re buying a new car, and it might influence your final decision.”

Lorraine Explains:  Who is that five-star crash rating really protecting?
March 11, 2019

As a result of this data collection directive, two information-gathering initiatives were born: sampling a cross-section of crashes and collecting a census of fatal crashes. The intent is to capture, in an efficient and effective manner, key elements of the factors contributing to occupant and pedestrian injuries associated with crashes….”

Everyday Matters
Grading Automobile Safety Using Real Crash Data
February 25, 2019

I was fueled by love and driven by conviction. How could I create something that captured everything I knew about how cars protect drivers and passengers?”

Authority Magazine
Never Underestimate Your Value to an Organization
Also Featured on Thrive Global
February 3, 2019

Arizona is a showcase location for the polar opposite positions in auto safety: We welcome the testing of autonomous vehicles and we allow texting-while-driving.”

Ahwatukee Foothills News
Letter to the Editor: Allowing Texting at the Wheel Courts Death
Page 42 – 43 in Digital Edition
January 23, 2019

She [Norma Faris Hubele] has been involved in debates about a wide cross-section of automotive safety issues, including gas tank placement, rollover risk, child protection in rear seating, and seatback failure. Norma is now sharing her extensive experience directly with consumers.”

School for Startups
Bad Boards and Fat Cats Jim Hlavacek, Baby Boomers Danielle Kunkle Roberts and The Auto Professor Norma Hubele
January 21, 2019

Norma Faris Hubele has a vision. And if you drive a motor vehicle, you may want to pay attention to it.”

Ahwatukee Foothills News
She drove the numbers, now she’s ‘The Auto Professor’
Also featured in the San Tan Sun News, East Valley Tribune and ASU Full Circle
January 11, 2019

Imagine how this information can help new parents looking for the right car for their expanding family or parents of a teen just learning to drive, or someone who’s helping their elderly parents find the best car?”

Houston Family Magazine
Looking for a New Family Car? Read This First!
January 9, 2019

…crash test dummies don’t drive real cars…”

Money Radio
Business for Breakfast
November 28, 2018

…we want our loved ones to be as safe as possible, so check out’s new Auto Grades® system. It allows people to search for vehicle safety grades not only by make, model, and year, but also by their age and gender.”

Mrs. Kansas Mommy
Actual Things: Werk + The Auto Professor
November 16, 2018

‘Also, as such, a[n auto safety rating] system is likely to steer customers to purchase heavier vehicles, it is counter intuitive to attempts to improve overall fleet fuel economy.’ From a quote by Robert Lange of General Motors in 2006, opposing changes to the star safety rating that would actually reflect how unsafe smaller vehicles are.”

Arizona Foothills Magazine
Trendsetters: Norma Hubele
November 3, 2018

Working together to create a world where everyone walks away from a crash.