In The Media

Yes, one could speculate that without the Genesis’ safety devices, Woods likely would have died. By today’s standards, the Genesis appears relatively safe…But as drivers, we can treat this as a teaching moment. We need to remember to pay attention and not push the limits of our cars’ safety systems. 

Ahwatukee Foothills News
Tiger’s crash: cars are safer, but don’t push the limits
March 4, 2021

State mandates for occupants to wear seat belts came nearly 2 decades after their availability. As of late November, 37 states have some kind of COVID-19 mask mandate and the remaining states recommend them in some situations. But unlike seat belts, we can’t wait decades for people to make face masking a habit. COVID-19 so far has killed more than 10 times the Americans that have died in car crashes this year.

Ahwatukee Foothills News
Face Masks and Seat Belts: How to Change Habits
Dec 17, 2020

As a mother, I know how hard it is to get your kids’ attention. So let me suggest an approach that they will grasp immediately because it involves their smartphone. Help them picture a shattered phone screen and then think about a shattered windshield of a car. One is an inconvenience. The other is a lifelong tragedy.

Ahwatukee Foothills News
Consider a Smart Approach to Teens / Car Safety
Oct 21, 2020

In one swoop, you can get information on many of the orphaned cars immediately.” -as Lorraine describes why The Auto Professor provides an important missing link in car safety.

Lorraine Explains: Why you won’t find crash-test results for these car brands
Sept 7, 2020

I am an educator and think that young students should be encouraged in every way possible to challenge themselves. Membership in the club is a good example of that willingness to be challenged .”

The Chandler Arizonan
Prof Energizes Willis Junior High Mathletes
February 23, 2020

Football players expect helmet makers to keep up with the times and keep them safe. Car buyers need to do the same with our country’s outdated car safety rating system.”

AZCentral, part of the USA Today network, Opinion Contributor
Are new cars really as safe as we think? The feds aren’t doing much to find out
February 3, 2020

Tesla’s bold claim forced NHTSA [our federal government] to openly admit the rating system’s limitations.”

Ahwatukee Foothill News, Opinions, Guest Writer
Tesla’s Boldness May Save Your Life
Sept 18, 2019

In summary, these laboratory-based systems produce ratings based on limited data and unrealistic situations.”

Why a 5-Star Safety Rating Doesn’t Mean Your Car is Safe
Sept 17, 2019

And I realized that not only were young people but older people were being put at risk by this system of crashing vehicles in laboratories with plastic dummies that represented an idealized man or an idealized small woman.”

npr KJZZ 91.5
ASU Researcher: Car Safety Ratings Don’t Consider Older Drivers
July 10, 2019

People think they’re making a smart choice when they buy a 5-star rated car, but that rating has nothing to do with real, everyday risk.”

Yahoo Finance
Researcher says star rating system gives public false sense of security
May 23, 2019

You can think of our Auto Grades as the ultimate user experience. It tells you what has happened to real people in real crashes.”

Jason Luber’s The Driving You Crazy Podcast
E124 – In My Day We Drove Our Cars – And We liked It
May 15, 2019

What I have done is taken the knowledge that I’ve gained over the past 30 years and converted it into information useful for consumers.”

ABC 15 Phoenix “Operation Safe Roads”
Car Safety Grades: Former ASU Professor Launches Free Service to Grade Cars on Safety
May 2, 2019

ABC 7 Denver “Money > Consumers”
Car Safety Grades: Former Professor Launches Free Service to Grade Cars on Safety
May 7, 2019

The Auto Professor is an unbiased tool you can use to, if not predict, at least see how your vehicle has fared in collisions past… I was relieved that the car I own gets the same grade for my son as it does for me. Hubele says it’s important to consider all the drivers when you’re buying a new car, and it might influence your final decision.”

Lorraine Explains:  Who is that five-star crash rating really protecting?
March 11, 2019

As a result of this data collection directive, two information-gathering initiatives were born: sampling a cross-section of crashes and collecting a census of fatal crashes. The intent is to capture, in an efficient and effective manner, key elements of the factors contributing to occupant and pedestrian injuries associated with crashes….”

Everyday Matters
Grading Automobile Safety Using Real Crash Data
February 25, 2019

I was fueled by love and driven by conviction. How could I create something that captured everything I knew about how cars protect drivers and passengers?”

Authority Magazine
Never Underestimate Your Value to an Organization
Also Featured on Thrive Global
February 3, 2019

Arizona is a showcase location for the polar opposite positions in auto safety: We welcome the testing of autonomous vehicles and we allow texting-while-driving.”

Ahwatukee Foothills News
Letter to the Editor: Allowing Texting at the Wheel Courts Death
Page 42 – 43 in Digital Edition
January 23, 2019

She [Norma Hubele] has been involved in debates about a wide cross-section of automotive safety issues, including gas tank placement, rollover risk, child protection in rear seating, and seatback failure. Norma is now sharing her extensive experience directly with consumers.”

School for Startups
Bad Boards and Fat Cats Jim Hlavacek, Baby Boomers Danielle Kunkle Roberts and The Auto Professor Norma Hubele
January 21, 2019

Norma Hubele has a vision. And if you drive a motor vehicle, you may want to pay attention to it.”

Ahwatukee Foothills News
She drove the numbers, now she’s ‘The Auto Professor’
Also featured in the San Tan Sun News, East Valley Tribune and ASU Full Circle
January 11, 2019

Imagine how this information can help new parents looking for the right car for their expanding family or parents of a teen just learning to drive, or someone who’s helping their elderly parents find the best car?”

Houston Family Magazine
Looking for a New Family Car? Read This First!
January 9, 2019

…crash test dummies don’t drive real cars…”

Money Radio
Business for Breakfast
November 28, 2018

…we want our loved ones to be as safe as possible, so check out’s new Auto Grades® system. It allows people to search for vehicle safety grades not only by make, model, and year, but also by their age and gender.”

Mrs. Kansas Mommy
Actual Things: Werk + The Auto Professor
November 16, 2018

‘Also, as such, a[n auto safety rating] system is likely to steer customers to purchase heavier vehicles, it is counter intuitive to attempts to improve overall fleet fuel economy.’ From a quote by Robert Lange of General Motors in 2006, opposing changes to the star safety rating that would actually reflect how unsafe smaller vehicles are.”

Arizona Foothills Magazine
Trendsetters: Norma Hubele
November 3, 2018

Working together to create a world where everyone walks away from a crash.